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Another job interview won - & all because of the research

A successful client has just written to me, over the moon about getting a new job as a CEO.

What did she do in the job interview that made her a stand out? She shared the research she had done on the organisation.

This is what she said: 

I wanted to let you know that I have been successful and just been appointed as the CEO. My job interview went well. One of the key things I talked about when I got the “What attracted you to the position” question was the research I had done about the organisation and the feedback I received from the staff I spoke with. Fortunately I got very good feedback about the organisation and I told them that. I even explained that when I specifically asked the staff what the weaknesses of the organisation were, they struggled to identify any. 

I think sharing this information with the interview panel certainly had a positive impact on them choosing me (rather than putting me second as happened many times previously). This was the first interview in which I spoke at length about the research I had undertaken about the organisation.  Previously I would mention this in passing and it would inform my answers to questions, but this time I was much more specific and detailed.   

  • Have you done enough research on the organisation before your job interview?
  • How will you weave this information into your answers so it helps you win the job?

It could make the difference between getting the job and not getting the job.

If you want to know more about how to prepare thoroughly for your job interview then get hold of a copy of the job interviews self-coaching guide. It will show you how to analyse an organisation, prepare convincing answers to questions, including "Why do you want this job?", and so much more. Get it here: