How good are you at job interviews? Find Out.

« How to answer a question on leading a team through change | Main | Big learnings about job interview preparation today »

Why your cover letter and job interview need keywords

I am always talking about and insisting upon people using relevant keywords and phrases in their job interviews. They really do matter in many circumstances.

But now take a look at this. An article in the latest addition of the HROnline journal has suggested that the cover letter may be dead. However it also states that:

A majority of companies, especially medium- to large-sized ones, recruit online and receive applications through software systems designed to screen candidates and ‘thin the herd’. Rather than taking a resume as a whole, these programs search and parse applications, looking for particular keywords or phrases.

Yes! You need to use keywords in your cover letter and in your job interview. I rest my case!

Read more here:

If you don't know how to predict what the keywords are then get hold of a copy of the self-coaching guide and that will show you how to do a key word analysis on your job application. Get it here: